Facts & Figures

TIME Magazine: “`Marketers are obsessed with 16-to-24 year olds, while essentially ignoring the largest, richest cohort of women in the history of humanity,’ marvels … Advertising Age. `It’s bizarre how focused people are on children when the baby boom is just sitting there with hundreds of billions of dollars of discretionary income….’”

• We are women born between 1946 – 1964 who are now between 40 – 60 years old.
• There are 43-million of us – 43,000,000.
• That’s 71% more than those who are between 20 – 39!
• Midlife crisis? Bring it on!
• 34% of the population of Massachusetts are between 40 – 64, or 2.1 million people. 51% of these Boomers are women.
• Women control 85% of all spending in the U.S. That means that Boomer Women control 85% of the more than $3-TRILLION spent by baby boomers.
• Women between 40 – 60 spend an average of $2500 per month on new products.
• 67% of women over 40 said they’d more likely buy a product represented by someone their age.
• 83% of women over 40 say their younger friends and relatives regularly come to them for advice on what products to buy.
• 20% of women 35 – 54 have liquid assets of $100,000 or more. Only 9% of 18-34 year old women have that much.

* All data listed above comes from More Magazine, Deloitte & Time Magazine